Anheuser-Busch’s presence at the 2018 National Association of Convenience Stores Trade Show (NACS) went beyond your standard trade show exhibit – it was a fully integrated experience that expanded visitors palates and passions for beer. Hosted at the Las Vegas Convention Center, NACS is the ultimate platform to expose the company’s brands to thousands of retailers and enthusiasts.

The 2018 footprint included a conference room, eight bar pods strategically divided into beer category segments and a five-door interactive replica of a standard C-Store cooler set. Throughout these touchpoints, we created an experience that was the most popular booth on campus – we interacted with over 25,000 attendees and served 6,000 beers across 2.5 days. With educational engagement as the motive behind the booth operations, we were confident that each attendee walked away enlightened by Anheuser-Busch’s expansive and thoughtful product categories.