Being the leader in military and law enforcement footwear doesn’t come easy. But for the people serving our communities, buying boots should be. Belleville Boot has a long standing history of providing their consumers with anything but a basic boot, so they needed anything
but a basic website. 

Art direction worked closely with clients to create a striking e-commerce refresh to stomp the competition. Working in Figma, product pages were created with a complex filtering system, custom designed badges and product technology features to educate and entice consumers. 

Organization and collaboration between the internal project team and art direction was crucial to delivering a project deserving of America’s heroes.