During the first annual Frieze Art Fair Los Angeles, Bombay Sapphire Gin had the unique opportunity to #stircreativity and bring their brand values to life in a pop-up ode to Max’s Kansas City. The event took place on the backlot of Paramount Studios from February 15-17, 2019 in a charming New York brownstone set building.

The environment was inspired by the iconic New York City bar, which was a cultural landmark and stomping grounds of the likes of Andy Warhol, David Bowie, Mick Jagger, Twiggy and John Lennon. Artwork for sale lined the walls with all proceeds benefiting the Max’s Kansas City Foundation.

Art direction led the production of the layout - including all textures, props, furniture, print materials and brand integrations. The event wouldn’t be complete without a killer cocktail experience and we delivered just that with classic cocktails reimagined to incorporate Bombay Sapphire Gin, custom designed tap handles and menus.