#CRAVINGSFEST by Chrissy Teigen was part of the New York City Wine & Food Festival and took place on Saturday, October 13, 2018. The event coincided with the release of her cookbook Cravings 2: Hungry for More and new line of cookware from Target.

Art direction was based on Teigen’s Cravings cookbooks and cookware to create an immersive and cohesive brand experience. Art direction led the production of the layout and buildout of the space – including all textures, colors, brand and sponsorship integrations, furniture and pop-up shop. The collaboration between client and art direction was key to the success of this event – seamlessly integrating multiple sponsors into the experience by creating elements from sharable custom photo opportunities to featured cocktails and recipes.