Forty Creek Canadian Whisky worked in conjunction with B.A.S.S. Conservation and professional angler, Casey Ashley, to protect and maintain the outdoors and appeal to their target consumer – whose passion point includes anything outdoors. Especially fishing.

A mini documentary was created to explain the partnership, project and conservation efforts. We used authenticity to stay true to Casey, to B.A.S.S. and to fishing, but mostly to Forty Creek and what the brand stands for.

Art direction led the creative from initial concepting through post-production working with content producers, client and talent. The collaboration between the team including pre-production organization, onsite scene dressing and communication was key to the success of this project.