When Venmo sought to expand their small business reach and engagement, the new business profiles launch campaign was just the ticket. Showing entrepreneurs Venmo’s uniquely positioned features through a series of emails, push notifications, and in-app modals we strategically got down to business.

By setting up their business profile, Venmo’s customers can grow their business on an easy-to-use, customizable platform with perks like tipping, QR kits, revenue tracking and more. Highlighting these messages with graphics and imagery in an easily understandable and digestible format was key to the project.

Art direction utilized a stringent set of brand guidelines and worked in Figma to create assets for Venmo’s successful launch. Collaboration between art direction and clients churned up resources for small business to connect with their customers for a full-funnel campaign.