The Wild Turkey Distillery holds over 75 years of whiskey making heritage, however it was time for their Lawrenceburg, Kentucky home to receive an updated tour and Visitor Center.

Art direction led the design, oversaw production and installation of assets throughout the distillery grounds to align with the brands current tone and engage consumers in a cohesive brand experience.

The architectural-award-winning Visitor Center saw several updates including a new patio bar and lounge area built to incorporate Wild Turkey’s American Honey brand, with textures and materials inspired by the building’s construction. The front entrance received a facelift as well, with custom-built signage, including a larger-than-life version of the brand’s recognizable turkey, creating a sought-after photo moment for visitors when they arrive at the distillery. Updates to the educational timeline exhibition inside included redesigning the current display to introduce Matthew McConaughey’s involvement with the brand, new products and brand history.